iOS Mobile App
We were tasked with reimagining the mobile experience for consumers in this redesigned mobile app for Direct Energy. Focussing on key goals for app use, we created an interactive home screen, with content tiles that highlight important account details including payments, promotional offerings, and paperless billing settings. As Lead Designer on the project I worked closely with UX designers and Creative Directors on my team at FROM Digital focussing on utilizing a clean and easy interface design allowing users ease of access to a ton of key information about their consumption of electricity. Extending the brand style guide we adopted and utilized the fresh use of orange, folding in the use of clean whites and soft off-whites to give a friendlier welcoming look and feel.
My Responsibilities: Lead UI Designer
Creative Direction: Michael Moore
Director of UX: Dan Willig